UX/Product Design, Experience Director, and DesignOps
Creating positive impact for clients and the world by designing products and services that people love.
A few favorite projects:
About the Project
While Earthjustice's work is truly unique their old website didn't stand out from the many environmental organization's competing for people's time and money. What makes Earthjustice unique? Their use of the law to protect the environment and their history of landmark victories that help protect our health every day.
This project focused on elevating their unique story while providing flexible issue hubs to raise awareness, engage visitors, and drive donations. The responsive design and solid technology integration empowers the Earthjustice team to quickly design, launch, and manage ongoing campaigns and usability testing.
Services: Content Strategy, Workflow and Governance Strategy, Information Architecture, UX and Visual Design, Development, Campaign Strategy, Analytics Tracking and Recommendations
Working closely with Earthjustice's VP of Communications we translated the latest organizational strategic plan to a clear decision matrix for prioritizing content across the website. Since they work on such a wide variety of issues the site structure was designed to make it easy to respond when the organization shifted focus to a new issue while always reinforcing their core brand identity.
After solidifying the information architecture, content strategy, and workflow and governance strategy, I designed the core interaction models that drive the layout of templates across website. A close collaboration with a talented visual designer, developer, and the client's content team resulted in a beautiful, easy to maintain, and high performing website.
Global Fund for Women: Website Redesign and Campaign Strategy
About the Project
Global Fund for Women had recently completed a rebranding and strategic planning process and was ready to merge two separate organizations into one digital experience. The first org. focused on funding and supporting women change makers across the world while the other org. focused on advocacy through artistic expression. While very different, together they were ready to launch ongoing campaigns to raise awareness about key issues, amplify the voices of women leaders, and inspire through art and action.
A big focus of the project was creating a seamless integration of the best content from each of the merging organizations. Their existing website, while not a great design, was performing relatively well, so I started with a deep dive into their analytics to learn about what was working.
After facilitating workshops, interviewing key stakeholders, and learning from previous audience research, we defined a content strategy and information architecture that would build the foundation for the rest of the project.
I led the interaction design process, creating wireframes and prototypes to test interaction models and optimize user pathways through the website. Collaboration with an amazing visual designer and technical partner led to a beautiful website that carefully guides grantees through the grant application process and activates audiences through advocacy and fundraising campaigns.
While the Positive Coaching Alliance's programs were thriving offline, they were stuck with an outdated and hard to update website that wasn't raising money, building their email list, or engaging their dedicated followers.
They had great potential for content, including resources, tools, training, a passionate following, and hundreds of famous professional coaches backing their mission. They just needed a website that told their story and provided clear pathways to engage.
Services: Brand Story Strategy, Content Strategy, Information Architecture, UX & Visual Design, Responsive Design, Testing Plan, Campaign Strategy
The engagement began with stakeholder and audience interviews, a content strategy workshop with the client team, and identifying key insights to drive the creative brief.
I collaborated with a talented brand strategist to integrate a new brand storytelling strategy into the site's structure, navigation, and copy for the wireframes and designs. After finalizing the information architecture, I designed a set of flexible templates to meet the needs of the content, fundraising, and ongoing campaigns that would form the foundation of the site experience.
I worked with a skillful visual designer to bring the client’s refreshed brand identity to life, and the new site was developed with a solid technology foundation that included a new CMS and seamless integration with their CRM, event management system, and e-commerce platform.