Activating a generation of climate activists.
The Alliance for Climate Education (ACE) came to us with a clear mission help them activate a million youths by telling a different story about climate change. How do you change the conversation about the greatest challenge of our time? How do you break through to this hard to reach demographic?
Brand Identity Design & Messaging Strategy
A new strategic plan and organizational focus needed a new brand identity that resonated with audiences, both modern and approachable for teachers and parents while also a mark that a teenager would want to slap on their snowboard or backpack.
OLD LOGO & COLOR PALETTE
NEW LOGO & COLOR PALETTE
ACE had an outdated website that focused more on marketing to teachers and parents than engaging their core audience. Their in-person school assembly left students inspired and they needed a digital platform that kept them engaged and empowered them to take action.
Annotations & Development
Based on a solid technology foundation, a comprehensive set of templates were designed to give the engineering team everything they needed.