Alliance for climate Education Digital Activation & Education

 

The Alliance for Climate Education (ACE) came to us with a clear mission help them activate a million youths by telling a different story about climate change. How do you change the conversation about the greatest challenge of our time? How do you break through to this hard to reach demographic? With an engaging digital platform that plugs teens directly into the movement and a 45 minute high school assembly that’s anything but dull. It has fun, clear, one hundred percent accurate climate science

We knew facts alone wouldn't drive teens to action so we made it real through stories of young people affected by climate change and the young leaders stepping up to do something about it. ACE wanted to reach a million young people together we've more than doubled that number and it’s already making a difference to the rest of the world.

 
 

Watch the case study video

 
 

Brand Identity Design & Messaging Strategy

 

A new strategic plan and organizational focus needed a new brand identity that resonated with audiences, both modern and approachable for teachers and parents while also a mark that a teenager would want to slap on their snowboard or backpack. 

 

 

OLD LOGO & COLOR PALETTE

NEW LOGO & COLOR PALETTE

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UX Strategy

ACE had an outdated website that focused more on marketing to teachers and parents than engaging their core audience. Their in-person school assembly left students inspired and they needed a digital platform that kept them engaged and empowered them to take action.

 
 
 

UX Design

 
 
 

Annotations & Development

Based on a solid technology foundation, a comprehensive set of templates were designed to give the engineering team everything they needed.

 
 
 
 

RESULTS

 

 
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