A magazine for all things that awe.
The experts at the California Academy of Sciences are full of amazing stories about about nature, biological science, and the ingenuity of humankind. We were tasked with designing a platform to bring those stories to life and inspire the public to care about the world and our place in it.
The California Academy of Sciences was building a new product and needed help defining the basics: What type of team, workflow, tools, and process will they need to ensure consistent high quality content that has the best chance to resonate with their audiences?
Designing a New Brand
We explored design systems that would elevate the brand promise to tell big stories. We landed on a direction that guided the design process and provided consistency across the platform.