A legacy of research & education.
How does one of the oldest and most prestigious science academy stay relevant in the scientific community while inspiring a new generation of STEM careers?
Research and UX Strategy
This platform does a lot for NYAS, it manages events promotion and sales, publication access to its members, grant applications, fundraising, and of course a hub for the latest research. We started with a deep dive into current and potential members which provided a solid foundational UX strategy and a north star for the design. A careful prioritization helped focus in on key audiences who have the highest probability of engaging and supporting the academy.
Brand and UI Design
After an overall direction was set for the design and navigation of the site was defined, it was time to dig into the details and match the design to the intended audience's workflows.