New York Academy of Sciences Research, Events, Publications, and fundraising
How does one of the oldest and most prestigious science academy stay relevant in the scientific community while inspiring a new generation of STEM careers?
Research and UX Strategy
A deep dive into current and potential members a foundational UX strategy provided a north star for the design phase. A careful prioritization resulted in focusing on key audiences who have the highest probability of engaging and supporting the academy.
Brand and UI Design
After an overall direction was set for the design and navigation of the site was defined, it was time to dig into the details and match the design to the intended audience's workflows.