Role: Senior Product Design Manager

Team size: 5-7 product designers, 1 content designer, 1 product researcher

 

Product Impact

  • Partnered with senior leadership to articulate and visualize a refreshed vision and strategy

  • Led multiple research initiatives that influenced the direction of the product and company

  • Led and managed multiple high profile feature roll-outs

  • Helped mature the growth design discipline and experimentation playbook across product, marketing, and customer support

Team & Operations Impact

  • Partnered closely and built alliances with engineering, product, customer support, and marketing

  • Hired and developed a high performance design team, raising the bar of design quality and strategic influence

  • Increased design’s ability to support annual and quarterly planning through design sprints and scoping exercises

  • Communicated strategy and vision to teams at company all hands

 

Vision & Strategy

Visualizing how the Calendly platform will scale to seamlessly integrate into our customer workflows

 

In light of Calendly's evolving vision and strategy post-COVID, and response to economic changes, I spearheaded an initiative in collaboration with senior leadership to visualize the primary value we aim to provide to our users over the next 1-3 years. Additionally, we explored how GenAI aligns with and potentially accelerates our goals and objectives. This initiative served to inspire and align teams across the company, while also clarifying how the work of each team contributes to the overarching vision.

 
 
“Ben created the 2024 vision across the product, in 8 weeks, and presented it to the entire company. It included narrative, prototypes, and new-new products. It set the stage for 2024 product planning, as well as company discussion and engagement on the future of Calendly.”
— Jess Clark, Head of Design
 
 

As Calendly’s platform scaled to solve more complex workflows for larger teams we identified the automation of scheduling new leads (routing) for sales and marketing teams as an important opportunity. Delivering an easy to understand yet scalable solution required a deep understanding of our customers’ workflows, how data flows between integrated systems, and how to provide the right amount of flexibility for a scalable solution.

Routing

Discovery, design, and delivery of a new feature and workflow automation capabilities

 
 
 
 
 

Impact

Opportunities

  • Increase adoption by providing contextual guidance in set up process.

  • Increase speed to adoption by add the ability to test the routing form before going live.

  • Increase engagement and retention by give users access to routing form data analytics to understand and optimize the routing form over time

  • Increase TAM by adding additional integration options to sync data across systems

 

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