Role: Group Product Design Manager

Team size: Varied, largest team was 15. This included design managers, product designers, content design, and research across Mountain View, CA, Boise, ID, and Bangalore, India

 

Product Impact

  • Led multiple research initiatives that influenced the direction of the product and strategy

  • Collaborated with a cross-functional leadership team on new product offerings beyond Payroll to broader workforce management solutions (HR, benefits, HRIS)

  • Worked with a small team to validate, define, and socialize a new product offering for employees, helping transform a proof of concept into a fully funded top company priority

  • Co-created a service design strategy to support the integration of payroll expert services into the product experience

Team & Operations Impact

  • Collaborated with product, engineering, and operations partners to systematize the delivery of customer and business outcomes

  • Communicated vision and strategy of new product innovation strategy to senior leadership

  • Recruited and hired high performing designers

  • Mentored and cultivated growth of each team member

  • Coached junior talent and supported their growth into impactful senior roles

  • Supported the transition to a micro services architecture by defining core capabilities that map to customer workflows

 

New product innovation

While QuickBooks Payroll primarily focuses on assisting small business owners, we recognized the opportunity to further support employees in getting the most out of their pay. I led an effort to understand the specific challenges faced by employees of small businesses, identify the problems we were uniquely positioned to solve, and scale a team to deliver effective solutions.

 

Diary study and research synthesis

 

Translating customer insights to product experiences

 

Design sprints and rapid prototyping

 
 
 

Experience and technical strategy to align stakeholders

 

Go to market

 
 

Customer Lifecycle & Product Led Growth

Many businesses initially sign up for QuickBooks to solve a specific need and then expand as their needs grow. Leading the growth team for QuickBooks Payroll we looked across the product experience to identify the signals and actions that can help us know when to recommend additional products and/or services at the right time.

 

Identifying, prioritizing, and visualizing opportunities

 

Rapid hypothesis generation and experimentation

 
 

Scaling successful experiments

 
 

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